Falls among older adults are common, serious, and very expensive. That’s why the first services CommunityCare Link is offering are evidence based falls reduction programs. However, despite their impact, falls just aren’t a “sexy” issue in healthcare. While 20 years of work has significantly improved care and outcomes for diabetes, hypertension, and depression; falls, which often are the beginning of the end for older people, have not gotten the same attention. This post on Health Affairs’ Blog, Older Adult Falls: Costly But Not Inevitable, gives us the big picture and explains why our evidence based falls prevention programs should be good for older adults and good business for health plans.